ECOMMERCE MARKETING : Ways of promoting ecommerce marketing for sales and traffics

 What is Ecommerce Marketing: Ecommerce marketing is the practice of using promotional tactics to drive traffic to your online store, converting that traffic into paying customers, and retaining those customers post-purchase. A holistic ecommerce marketing strategy is made up of marketing tactics both on and off your website.


How Does Ecommerce Works? Ecommerce works by connecting buyers and sellers using various electronic channels. For example, you need a channel, such as a website or social media, so customers can find products and services to purchase. Then a payment processor enables the exchange of the goods or services.


The Most Common Types of Ecommerce Business Models

These are:
  • B2C (Business-to-consumer). B2C businesses sell directly to their end-users
  • B2B (Business-to-business)
  • B2B2C (Business-to-business-to-consumer)
  • B2G (Business-to-government)
  • C2B (Consumer-to-business)
  • D2C (Direct-to-consumer)
  • C2C (Consumer-to-consumer)




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